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CBS Radio announced today a deal with the Brooklyn Nets and the Barclays Center that will allow for increased coverage of the Nets locally as well as coverage of select college basketball games and boxing matches held at the arena.
The deal calls for expanded coverage on New York sports radio powerhouse WFAN 660 AM and 101.9FM.
The agreement also calls for Barclays Center and CBS Radio to develop and jointly program a new concert series and live events hosted at the arena. These events will be promoted using the nationwide scale of CBS Radio’s 126 stations, the majority of which are located in the top 50 radio markets.
“CBS Radio provides a commanding broadcast partner for the Nets and Barclays Center that delivers widespread exposure and promotion for our franchises,” said Nets and Barclays Center CEO Brett Yormark. “We are thrilled to continue airing Nets games on WFAN-AM/FM and expanding team coverage throughout the season, but we are just as excited about the opportunity of broadcasting other prominent events from Barclays Center, including select concerts, major college basketball and big time boxing, which will re-ignite a popular New York pastime.”
“Today’s announcement marks the union of two great companies with expertise in delivering high quality programming, appealing to a broad spectrum of sports and entertainment fans,” said Dan Mason, President and CEO, CBS Radio. “This partnership presents a unique opportunity to connect our listeners, not only in New York, but across the country, with exceptional brands and an outstanding venue, and provides CBS Radio with content for our on-air and audio digital platforms.”
ESPN is using the power of it’s SportsCenter theme as the basis of a new commercial.
the campaign focuses on the iconic sound DaDaDa DaDaDa which fans associate with the show. The 60-second launch spot features a range of athletes – from professionals to little leaguers – who subtly and not-so-subtly call out their “DaDaDa” moments.
“This campaign grew out of research we did in order to better understand the role SportsCenter plays in fans’ lives given all the access points for sports news, information, and highlights provided by new technologies,” said Aaron Taylor, senior vice president of marketing. “Fans have a strong emotional connection with the show. And, what we realized is that ‘DaDaDa’ is emotional shorthand for, not only the great moments that happen in sports, but how SportsCenter presents those moments – giving context to them with perspective and personality.”
You can view the commercial here.
ESPN this afternoon unveiled its new SportsCenter anchor line-up.
For the most part not much has changed. The big change is that Jay Crawford will move from First Take on ESPN2 to the SportsCenter desk from 12:00p.m. to 3:00p.m. John Buccigross, the current 12-3pm anchor, will be moved to the rotation of anchors for the 11:00p.m. ET show.
“We’re always looking to improve our shows in both content and delivery, and this is yet another example of SportsCenter’s constant evolution to accomplish those goals,” said Mark Gross , Senior Vice President & Executive Producer, Production in a press release. “John’s personality in describing highlights will add to our late-night depth, while Jay provides a familiar face in a new role for mid-day viewers of our networks.”
The new changes take place on July 9th.
Here is the new SportsCenter anchor line-up:
General ESPN SportsCenter Anchor Lineup Effective July 9
At the end of the ESPN Media Workshop this week I had the chance to interview Hannah Storm, anchor of the daily 9am to 12pm edition of SportsCenter.
In the interview Storm discusses her first year, her relationship with Josh Elliot, and the integration of social media in sports coverage…