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The Golf Channel announced today that, in terms of viewership, 2012 year was the network’s most successful ever. It’s the second consecutive year of record-setting viewership for the network, which joined the NBC Sports Group in 2011
The network averaged 95,000 viewers in 24-hour Total Day (6AM-6AM) during 2012, an increase of six percent more than 2011 and 36 percent more than 2010. The seven PGA TOUR events on Golf Channel reached audiences in excess of 7 million unique viewers. Additionally, an unprecedented 14 million Golf Channel viewers watched some or all of the PGA TOUR Playoffs, which was the most-watched ever in the PGA TOUR Playoffs’ six-year history.
Content on GolfChannel.com also set records, with new marks for unique visitors (20.5 million, +60% vs. 2011), visits (41 million, +47% vs. 2011), and video starts (11 million, +45% vs. 2011).
“We share in celebrating this milestone with our partners and most importantly, with our increasingly loyal family of viewers who have watched in record numbers to help us achieve these consecutive record-breaking years,” said Golf Channel President Mike McCarley. “While we’re grateful for this recent success, we continue to set our goals high and are committed to serving our passionate fans with more and more high-quality golf content in the New Year and years to come.”