Solid Ratings Numbers Continue for the NFL
The week 12 ratings numbers for the NFL are in, and they continue to be strong, buoyed by a trio of intriguing Thanksgiving Day match-ups.
The holiday offering of the Dolphins at the Cowboys earned an audience of 30.9 million viewers for CBS, the highest audience this fall. It’s also CBS’s most watched holiday game since it acquired the AFC package in 1998.
CBS’s Sunday national telecast (primarily Patriots/Eagles) scored an audience of 26.3 million viewers, the most watched Sunday game for CBS this season.
Fox had a Thanksgiving rating of 15.8 for Packers/Lions, the highest rated holiday game on the network since 1996.
The NFL Network’s Thanksgiving telecast of 49′ers and Ravens drew 10.7 million viewers, making it the most watched program in the eight year history of the network.
Ratings continue to be strong in the local NFL markets, as games were the number one program in 28 of the 30 NFL markets last week:
| Market | Game |
Date |
RTG |
SHR |
Rank |
| Pittsburgh | Steelers at Chiefs |
11/27/11 |
50.7 |
67 |
1 |
| Baltimore | 49ers at Ravens** |
11/24/11 |
41.0 |
71 |
1 |
| Boston | Patriots at Eagles |
11/27/11 |
38.7 |
60 |
1 |
| Milwaukee | Packers at Lions |
11/24/11 |
37.0 |
74 |
1 |
| Buffalo | Bills at Jets |
11/27/11 |
36.7 |
61 |
1 |
| Chicago | Bears at Raiders |
11/27/11 |
35.1 |
56 |
1 |
| Denver | Broncos at Chargers |
11/27/11 |
34.4 |
63 |
1 |
| Kansas City | Steelers at Chiefs |
11/27/11 |
33.8 |
48 |
1 |
| San Diego | Broncos at Chargers |
11/27/11 |
31.9 |
60 |
1 |
| Cleveland | Browns at Bengals |
11/27/11 |
30.7 |
55 |
1 |
| Detroit | Packers at Lions |
11/24/11 |
30.5 |
61 |
1 |
| Philadelphia | Patriots at Eagles |
11/27/11 |
30.5 |
49 |
1 |
| Nashville | Buccaneers at Titans |
11/27/11 |
29.1 |
44 |
1 |
| Indianapolis | Panthers at Colts |
11/27/11 |
28.3 |
49 |
1 |
| Minneapolis | Vikings at Falcons |
11/27/11 |
27.9 |
57 |
1 |
| Seattle | Redskins at Seahawks |
11/27/11 |
26.2 |
53 |
1 |
| Dallas | Dolphins at Cowboys |
11/24/11 |
26.1 |
63 |
1 |
| Houston | Texans at Jaguars |
11/27/11 |
25.3 |
47 |
1 |
| Charlotte | Panthers at Colts |
11/27/11 |
23.7 |
43 |
1 |
| Atlanta | Vikings at Falcons |
11/27/11 |
23.6 |
44 |
1 |
| Washington, DC | Redskins at Seahawks |
11/27/11 |
22.1 |
39 |
1 |
| Jacksonville | Texans at Jaguars |
11/27/11 |
21.9 |
38 |
1 |
| San Fran-Oakland | 49ers at Ravens** |
11/24/11 |
21.2 |
57 |
1 |
| Phoenix | Packers at Lions |
11/24/11 |
20.9 |
41 |
1 |
| St. Louis | Cardinals at Rams |
11/27/11 |
20.0 |
37 |
1 |
| Miami | Dolphins at Cowboys |
11/24/11 |
18.6 |
44 |
1 |
| Cincinnati | Broncos at Chargers |
11/27/11 |
17.2 |
26 |
1 |
| Tampa | Buccaneers at Titans |
11/27/11 |
16.3 |
37 |
1 |
