The Big Ten Network today announced that it is re-branding itself as BTN.

The network also has a new logo, shown here.  The network’s website will now be housed at www.btn.com.

“Fans, viewers, media and our colleagues have already naturally gravitated toward the BTN name in recent years. It makes sense to adopt it,” said Big Ten Network President Mark Silverman in a press release. “These changes are a logical step in our evolution, and give us an umbrella under which we can launch other businesses across digital platforms during our next phase of growth and development.”

To go along with the new logo, BTN has also created network logos to coincide with the colors of its member institutions.  Check them out here.