It’s a brand spankin’ new week, time to peek into the Sports Media Journal Inbox…
Masters Ratings Second Highest in Ten Years- CBS is reporting that the ratings for the final round of the Masters averaged a 10.4. Even though it fell below last year’s 12.0 rating, it is still the second highest rated final round for the network in the last ten years.
Masters Online Also Scores Big- CBS is also reporting that its Masters Live product on CBSSports.com saw a 33% increase in traffic with time spent viewing online averaging 72 minutes per viewer.
NBC Sports Group Prepares for Coverage of the NHL Stanley Cup Playoffs- NBC Sports Group has announced that it will have blanket coverage of this year’s Stanley Cup Playoffs on NBC, Versus, and various local Comcast SportsNet outlets. NBC begins coverage this Saturday with Game 2 between the Phoenix Coyotes and the Detroit Red Wings at 1pm ET. NBC returns Sunday at 3pm ET with coverage of Game Three in the series between the Washington Capitals and New York Rangers.
Versus will kick-off the playoff season with a triple header Wednesday night beginning at 7pm ET with Game 1 of the Coyotes and Red Wings, followed, in progress, with Game 1 of the Rangers at Washington, then capping the night off with Game 1 of the Chicago Blackhawks at Vancouver Canucks at 10pm ET.
Sirius-XM has Horse Racing Triple Crown Covered- Sirius-XM Radio has announced that it will broadcast all three races of the Triple Crown this spring. Coverage of all three races, The Kentucky Derby, The Preakness, and The Belmont will begin at 5pm ET on Sirius Channel 126 and XM Channel 243.