NBA Playoffs on ABC See Ratings Boost

ESPN is reporting that the three NBA Playoff telecasts on ABC thus far this season have seen viewer increases of 27% over last year.

The three post season broadcasts have averaged 5.8 million viewers, up from 4.6 million viewers in 2010.  The average rating of 3.7 is 23% higher than the 3.0 number from last year.

Meanwhile  ESPN3.com has seen the total consumption of NBA playoff minutes online jump 281% over 2010.  There is also a 27% increase in daily unique visitors to the site since April 16th.

ESPN Mobile TV’s NBA section is also seeing an 57% increase in daily unique visitors over last year.