So, far, so good for ESPN and ABC and its World Cup coverage.
ESPN has announced that the USA/England opening match scored a 7.3 rating, the highest for a USA first round match and the highest rating for any World Cup match since 1994.
From ESPN PR:
Through five matches, ESPN and ABC are averaging 3,427,000 households and 4,937,000 viewers – up 95% and 108%, respectively, versus the first five games of the 2006 World Cup (1,754,000 households and 2,379,000 viewers in ’06). ESPN’s most-watched game so far is Saturday’s Argentina-Nigeria matchup – a 2.8 household coverage rating, 2,820,000 households, and 3,725,000 viewers. (Note: Ratings and viewership numbers are based on the specific-two hour match windows, not including pre-match studio coverage.)
“The 2010 FIFA World Cup is off to a tremendous start for ESPN,” said John Skipper, ESPN executive vice president, content. “Strong viewership on television and other platforms – including the best first round rating in 16 years – and the overwhelmingly positive reaction we are receiving from fans demonstrate the enormous popularity of this global sports event and how ESPN is uniquely positioned to cover it.”