It’s Wednesday morning.  Here are some sports media news stories since our update yesterday morning…

Rachel Cohen at the Associated Press has the story of how earlier start times may mean good news for World Series ratings…

Jim Williams at the Examiner talks with Joe Buck on covering his record-tying 12th World Series for Fox…

Michael Hiestand at USA Today sits down with Fox World Series Director Bill Webb...

Ed Sherman at Crains Chicago Business talks with White Sox Manager Ozzie Guillen as he preps to do some analysis for Fox for the World Series…

Ed also reports that World Series coverage on local radio will impact early season Bulls games…

Mike Penner at the LA Times talks World Series with HBO’s Bryant Gumbel...

Anthony Crupi at Media Week (through the Live Feed) has the story of how big ratings for Monday Night Football have been a boost to ESPN..

Bob Wolfley at the Milwaukee Journal Sentinel says unlike the rest of the country, Milwaukee viewers were not watching baseball on Sunday…

Will Leitch at New York Magazine has 5 questions for SI’suPeter King…

Will also has Part Two of his conversation with ESPN.com’s Bill Simmons…

The Associated Press has the story of ESPN’s Bobby Knight refusing a settlement with Indiana University…

Sports Media News has the press release on the MLB Network’s special looking back at the 1989 Northern Californian earthquake…

Sports Media Watch has news of a big week for Fox and the NFL…

Philip Hersh at the Chicago Tribune looks at the countdown NBC will use to prepare for the 2010 Winter Olympics in Vancouver…

Carolyn Shapiro at the Virginian-Pilot has word of a Cox cable telvision rate increase for local subscribers…

Sam Schechner at the Wall Street Journal (subscription required) says some over-the-air broadcasters may be asking cable companies to pay them to re-transmit their programming…

Keith J. Kelly at the NY Post says Sports Illustrated is one of the Time, Inc. properties facing layoffs by year’s end…

The Orlando Sentinel has local media reaction on the prospects of the Magic this season…

Sara Kuta at the Daily Northwestern talks with alum Christine Brennan on her move up the sports media ladder…

EPL Talk wonders whether Sky Sports will get the rights to the FA Cup matches in Great Britain…

The Financial Post reports that Rogers Communications in Canada has seen a dip in profits...

Indiana State University Athletics has the story of Versus covering the NCAA Division 1 Cross Country Championships…