In our effort to speak with members of the sports media in markets large and small, we talk today with Brendan Fitzgerald, Sports Director at KCWY television in Casper, Wyoming.  Casper is ranked 197th among television markets in the U.S.

In our conversation we talk about how sports is covered in rural America as well as the challenges and opportunities that go along with it.  We also talk about the general media climate in Wyoming and its adaptation to web 2.0…

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