Pro Football Talk’s Mike Florio dropped what might be considered one of the bigger sports media bombshells this past week, announcing that his site would be joining, on a formal basis, NBC Sports.
Mike Florio represents the sort of middle ground between mainstream media outlets and blogs that is slowly emerging as more prominent blogs begin to receive more widespread recognition and acclaim.
With his content now contractually under the NBC masthead, I guess you could say he’s permanently joined the other side.