Feb

8

Early Results Show Record Numbers for SB XLIV

February 8, 2010 | by Keith | Categories Television | Leave a Comment

From CBS PR:

CBS SPORTS’ COVERAGE OF SUPER BOWL XLIV IS MOST-WATCHED PROGRAM IN TELEVISION HISTORY

AVERAGE OF 106.5 MILLION WATCH NEW ORLEANS WIN SUPER BOWL XLIV AS GAME TOPS M*A*S*H FINALE IN 1983

Network Garners Fast National Household Rating/Share of 45.0/68 – Highest in 14 Years

CBS Sports’ coverage of Super Bowl XLIV featuring the NEW ORLEANS SAINTS’ 31-17 win over the INDIANAPOLIS COLTS on Sunday, Feb 7 (6:31-9:50 PM, ET) was watched by a Nielsen estimated average of 106.5 million viewers, making it the most-watched program in television history, eclipsing the finale of M*A*S*H in 1983(106 million)

“With all the memorable story lines going into Super Bowl XLIV combined with the awesome power of the NFL, we are thrilled with this rating, and I am extremely proud of the way the entire CBS Television Network produced, sold and promoted the most-watched television show in history,” said Sean McManus, President, CBS News and Sports.

The CBS Television Network’s coverage of Super Bowl XLIV earned an average fast national household rating/share of 45.0/68, up +7% from last year’s 42.0/64 (Pittsburgh-Arizona), making it the highest-rated Super Bowl in 14 years (1/28/96; 46.0/68; Dallas-Pittsburgh).

Last night’s Super Bowl HH rating/share peaked at a 48.5/70 from 9:00-9:30 PM, ET with an average of 114.1 million viewers.

Nielsen estimates that CBS’s coverage of Super Bowl XLIV was seen in-all-or part* by an estimated 153.4 million viewers, +1% higher than last year’s previous high of 151.6 million (NBC).

Feb

4

Sports Media Weekly Podcast- Episode 21

February 4, 2010 | by Keith | Categories Internet, Interviews, Newspapers, Podcasts, Television | Leave a Comment

Sports Media Weekly Time for our Super Bowl week edition of the Sports Media Weekly Podcast. One day later than usual but still packed with information!

This week Ken Fang of Fang’s Bites and I preview the expected high ratings for Sunday’s big game, and reviewed what proved to be a tame Super Bowl Media Day.

Ken and I also look forward to NBC’s coverage of the Vancouver Winter Olympics  and plans by Turner and CBS to submit a joint bid if the NCAA opts out of its contract for the NCAA Men’s Basketball Tournament and expands the field to 96 teams.  Ken also fills us in on his trip to New York to see a preview of the new Bloomberg Sports fantasy baseball software package.

Our guest this week has a huge investment in this week’s Super Bowl.  We are joined by Jim Lefko, Senior Editor for Sports at the Indianapolis Star.  We talk with Jim about how is news organization is staffing the big game and it’s plans to cover the home town Colts.

 
icon for podpress  Standard Podcast: Play Now | Play in Popup | Download

Jan

27

Sports Media Weekly Podcast- Episode 20

January 27, 2010 | by Keith | Categories Internet, Interviews, Podcasts, Television | 1 Comment

Sports Media WeeklyAnd they said it wouldn’t last.  We have reached the 20th edition of the Sports Media Weekly Podcast.

This week Ken Fang at Fang’s Bites and I talk about the humongous ratings realized from the AFC and NFC Championship games from this past weekend and how that may bode well for CBS’ numbers for Super Bowl XLIV.

We also touch upon the controversial ad CBS is planning to air Super Bowl Sunday from a pro life group featuring Heisman Trophy winner Tim Tebow.

We also touch upon the continued perception of east coast bias on the part of ESPN and Fox as they begin laying out their prime time baseball line-up.

Our guest this week is Dr. Steve Dittmore, Assistant Professor of Recreation and Sports Management at the University of Arkansas. Steve joins us to talk about his interest in introducing social media networks into sports business.  He also talks about the failed bid of Chicago to secure the 2016 Summer Olympics as well as his interest in issues surrounding carriage of local teams by regional sports networks.

 
icon for podpress  Standard Podcast: Play Now | Play in Popup | Download

Jan

24

Kudos for Sports Media Weekly Podcast

January 24, 2010 | by Keith | Categories Internet | Comments Off

The Sports Media Weekly Podcast recently received some much appreciated accolades.

Read all about it from our pal Chris Byrne at Eye on Sports Media.

Jan

21

ESPN Ombudsman Talks Leach/James, Etc.

January 21, 2010 | by Keith | Categories Television | Comments Off

I know I haven’t written much since the beginning of the year.  So take this as a make-up.

ESPN Ombudsman Don Ohlmeyer has written his latest column…on the WWL’s handling of the Mike Leach/Craig James affair at Texas Tech, plus a few other items.  And it’s tidy 5400 words!  Ugh.  Enjoy!







  • SMJ Stuff


    Come visit our store on CafePress!

  • Users